In our current marketplace, four generations must regularly interact with each other. Understanding how individuals from other generations think can be a challenging obstacle that creates conflicts, false assumptions, lost sales, and miscommunication. However, by discussing and making attempts to acknowledge and understand each other, service providers and their organizations can maximize their profitability. By increasing awareness of what each generation can bring to the table, this workshop will help you discover and use this information to build a more profitable and productive work environment.